Luxenter House: tradition, design, and emotion in every piece of jewelry since 1972
In the seventies, Carmen Lizarriturri travels to Africa with her husband, not imagining that this destination would mark the beginning of a passion. There, amidst exotic landscapes and vibrant cultures, she discovers the world of gems, a fascination that leads her to study gemology in Paris with renowned experts.
That initial curiosity transforms into a vocation, and soon Carmen begins to import raw materials from the African continent itself, forging a network of knowledge and relationships that would lay the foundations of a visionary project.
In 1972, driven by her passion and a strong conviction, she founded Luxenter with a revolutionary idea for the time: to democratize jewelry. Her goal was clear and ambitious—to create design pieces, with quality materials, accessible to everyone.
With that philosophy, Carmen broke barriers and redefined the concept of luxury, transforming Luxenter into a benchmark brand, where each piece of jewelry tells a story and each design reflects a legacy of authenticity, innovation, and beauty.
Carmen Lizarriturri and José Antonio Moreno founded Luxenter, with the vision of transforming jewelry into a close, elegant, and accessible experience.
Luxenter launches its first gold jewelry collection, featuring elements that evoke the African essence, such as the use of elephant hair.
'José Antonio Moreno passes away in Africa. After his widowhood, Carmen Lizarriturri opens the first Luxenter store in Madrid.'
"Association with Mr. Struck, French manufacturer of Cartier, improved the jewelry manufacturing process, specializing solely in this sector."
The gold jewelry collection with precious stones, emeralds, rubies, and sapphires is launched.
First collection of classic jewelry with original designs.
Carmen Lizarriturri's dream comes true: her children, Iván and Mencía Moreno, join her project. Together, they launch the first silver jewelry collection.
The European expansion of Luxenter begins, with the opening of the first stores in Germany, Austria, and Andorra.
The international expansion is joined by the United States and Japan.
Expansion to the Eastern European countries. Opening in Turkey.
Opening of the store on Ayala Street in Madrid.
We have reached 2,000 active points of sale worldwide.
The online store of Luxenter is born: www.luxenter.com
Luxenter opens its first franchise in Torrelavega, Cantabria.
Edurne becomes the first ambassador of the Luxenter brand. In addition, she creates her own line: Edurne for Luxenter.
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YEARS OF HISTORY
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COUNTRIES WITH PRESENCE
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POINTS OF SALE
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LAUNCHED COLLECTIONS
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CLIENTS AROUND THE WORLD
Mission
At Luxenter, our mission is to create jewelry that transcends the material to become symbols of empowerment, beauty, and authenticity. We design with passion and commitment, uniting quality and sustainability to celebrate the most important moments of your life.
Vision
"Our vision is to democratize jewelry, offering uniquely designed pieces of exceptional quality within everyone's reach. We want every person to express their style, celebrate their special moments, and reflect their authenticity with accessible jewelry, without compromising on our commitment to sustainability and excellence."
Values
At Luxenter, our values are the soul of everything we do. We focus on quality and craftsmanship, creating unique jewelry with the finest materials and exceptional dedication. We promote empowerment, celebrating authenticity and individual strength.