The original logo: pure character in two letters

For years, our pieces were marked by the iconic seal "LX", precisely engraved on each jewel. This symbol represented the foundational values of the brand: the "L" for luxury and the "X" as a symbol of the meeting between tradition and modernity.

A compact, strong, and recognizable logo that accompanied Luxenter's growth in its early decades.

A logo that grows with the brand

The new logo is more than an image: it is a reflection of who we are today. A brand that has known how to reinvent itself without losing its essence, shining in the present with an eye on the future.

The transition: more than a redesign, a statement

In 2010, Luxenter began a new stage. The collections evolved, the campaigns became international, and with that, the need for a logo that conveyed this renewed vision was born.

Thus arrived the new logo: a complete word, LUXENTER, that maintains the strength of its origin but is stylized to reflect sophistication, minimalism, and clarity.

Each letter breathes. The spacing and proportions were designed with almost architectural precision. The "X", once a solo protagonist, now integrates harmoniously with the rest, maintaining its iconic character. The colors are refined: from black to deep blue (Pantone 654C), accompanied by a light blue (Pantone 291C) that represents our brightness.