Luxenter House: tradition, design, and emotion in every piece of jewelry since 1972

In the seventies, Carmen Lizarriturri travels to Africa with her husband, not imagining that this destination would mark the beginning of a passion. There, amidst exotic landscapes and vibrant cultures, she discovers the world of gems, a fascination that leads her to study gemology in Paris with renowned experts.

That initial curiosity transforms into a vocation, and soon Carmen begins to import raw materials from the African continent itself, forging a network of knowledge and relationships that would lay the foundations of a visionary project.

In 1972, driven by her passion and a strong conviction, she founded Luxenter with a revolutionary idea for the time: to democratize jewelry. Her goal was clear and ambitious—to create design pieces, with quality materials, accessible to everyone.

With that philosophy, Carmen broke barriers and redefined the concept of luxury, transforming Luxenter into a benchmark brand, where each piece of jewelry tells a story and each design reflects a legacy of authenticity, innovation, and beauty.

The original logo: pure character in two letters

For years, our pieces were marked by the iconic seal "LX", precisely engraved on each jewel. This symbol represented the foundational values of the brand: the "L" for luxury and the "X" as a symbol of the meeting between tradition and modernity.

A compact, strong, and recognizable logo that accompanied Luxenter's growth in its early decades.

A logo that grows with the brand

The new logo is more than an image: it is a reflection of who we are today. A brand that has known how to reinvent itself without losing its essence, shining in the present with an eye on the future.

The transition: more than a redesign, a statement

In 2010, Luxenter began a new stage. The collections evolved, the campaigns became international, and with that, the need for a logo that conveyed this renewed vision was born.

Thus arrived the new logo: a complete word, LUXENTER, which maintains the strength of its origin but is stylized to reflect sophistication, minimalism, and clarity.

Each letter breathes. The spacing and proportions were designed with almost architectural precision. The "X", once a solo protagonist, now integrates harmoniously with the rest, maintaining its iconic character. The colors are refined: from black to deep blue (Pantone 654C), accompanied by a light blue (Pantone 291C) that represents our brightness.