In the seventies, Carmen Lizarriturri travels to Africa with her husband, unaware that this destination would mark the beginning of a passion. There, among exotic landscapes and vibrant cultures, she discovers the world of gems, a fascination that leads her to study gemology in Paris with renowned experts.
That initial curiosity turns into a vocation, and soon Carmen begins importing raw materials from the African continent itself, forging a network of knowledge and relationships that would lay the foundations of a visionary project.
In 1972, driven by her passion and a strong conviction, she founded Luxenter with a revolutionary idea for the time: to democratize jewelry. Her goal was clear and ambitious—to create design pieces, with quality materials, accessible to everyone.
With that philosophy, Carmen broke barriers and redefined the concept of luxury, transforming Luxenter into a benchmark brand, where each piece of jewelry tells a story and each design reflects a legacy of authenticity, innovation, and beauty.
Mission
Our commitment is to make women's lives more beautiful: to accompany that life with unique moments where Luxenter's jewelry plays a supporting role. Your jewelry should make you unique and shine in any moment of your life.
Vision
At Luxenter, we take care of everything from design and production to marketing and distribution of the jewelry. Each phase of the process is supervised by a great team of people whose main goal is to create the best experience: we want all women to feel special wearing our designs.
Values
At Luxenter, our values are the soul of everything we do. We focus on quality and craftsmanship, creating unique jewelry with the finest materials and exceptional dedication. We promote empowerment, celebrating authenticity and individual strength.
La evolución de un símbolo:
El logo de Luxenter
En 2010, con la internacionalización de la marca y la evolución de sus colecciones, Luxenter renovó su imagen. El sello histórico «LX» dio paso al logotipo actual: la palabra completa LUXENTER, en azul profundo, con una tipografía limpia que refleja la madurez y el alcance global de la marca. La esencia no cambia. Solo se hace más visible.
Luxenter a lo largo de los años
Carmen Lizarriturri and José Antonio Moreno founded Luxenter, with the vision of transforming jewelry into a close, elegant, and accessible experience.
Luxenter launches its first gold jewelry collection, featuring elements that evoke the African essence, such as the use of elephant hair.
'José Antonio Moreno passes away in Africa. After his widowhood, Carmen Lizarriturri opens the first Luxenter store in Madrid.'
"Association with Mr. Struck, French manufacturer of Cartier, improved the jewelry manufacturing process, specializing solely in this sector."
The gold jewelry collection with precious stones, emeralds, rubies, and sapphires is launched.
First collection of classic jewelry with original designs.
Carmen Lizarriturri's dream comes true: her children, Iván and Mencía Moreno, join her project. Together, they launch the first silver jewelry collection.
The European expansion of Luxenter begins, with the opening of the first stores in Germany, Austria, and Andorra.
The international expansion is joined by the United States and Japan.
Expansion to the Eastern European countries. Opening in Turkey.
Opening of the store on Ayala Street in Madrid.
We have reached 2,000 active points of sale worldwide.
The online store of Luxenter is born: www.luxenter.com
Luxenter opens its first franchise in Torrelavega, Cantabria.
Edurne becomes the first ambassador of the Luxenter brand. In addition, she creates her own line: Edurne for Luxenter.
Luxenter presents new collection with Carmen Lomana
Mejora progresiva de la experiencia de compra, reforzando la nueva imagen de las tiendas Luxenter y ampliando la presencia digital de la marca, tanto en el entorno online de compra como en redes sociales y otros canales de comunicación.
Joyeros desde 1972
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YEARS OF HISTORY
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COUNTRIES WITH PRESENCE
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POINTS OF SALE
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LAUNCHED COLLECTIONS
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CLIENTS AROUND THE WORLD
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